Overview
Amadeus, a brand under Amari, specializes in high-end glass sliding doors, offering ultra-thin, large-scale glass solutions for architectural design. To support their expansion into the Chinese market, we conducted market research, developed a social media strategy, and managed their digital presence to connect with key industry audiences.
Market Research & Positioning
We started with in-depth market research, analyzing competitor positioning, industry trends, and audience insights to define the best approach for Amadeus in China. This research shaped our brand positioning and communication strategy to effectively target architects, designers, and construction professionals.
Social Media Strategy & Execution
To establish Amadeus’ presence, we built and managed their social media channels:
• Weibo – To reach a wider audience, including architects, designers, and consumers, raising awareness of Amadeus’ innovative glass sliding doors.
• WeChat – To connect with a more specialized audience, including construction professionals and architects, creating a direct channel for industry engagement.
We developed a content plan, sourced relevant industry materials, and worked with Amadeus to ensure high-quality content aligned with their brand.
Ongoing Management & Lead Generation
We provided regular performance reporting, tracking engagement and audience growth while adjusting the strategy as needed. In addition, we facilitated lead generation, identifying potential clients and forwarding valuable contacts to the Amadeus sales office for further business development.
By combining market insights, digital strategy, and targeted social media engagement, we helped Amadeus establish its footprint in China’s architectural and design industry.
