Overview
Our collaboration with Red Bull China involved producing video content, photography, and digital activations around Formula 1, sports, and fan engagement in China. From concept development to execution, we worked across multiple Red Bull events, integrating fun storytelling and strategic media distribution to maximize visibility.
Video Production & Content Creation
We produced the campaign video where Max Verstappen learned badminton from a Badminton World Champion, developing the storyboard and filming the content to capture the interaction in an engaging and dynamic way. Additionally, we created a 360° video experience featuring Verstappen and Daniel Ricciardo, providing fans with an immersive perspective inside the world of F1.
Event Filming & Photography
Beyond F1, we filmed the World Championship of Rubik’s Cube, capturing the intensity of the competition and the engagement of participants. Our team also covered Formula 1 photography for SportAuto China, delivering high-quality images for editorial use in one of China’s leading automotive media platforms.
Digital Activation & Media Distribution
To extend the reach of our content, we leveraged SportAuto China’s digital channels, using their online platforms to distribute videos and photography, ensuring maximum exposure for Red Bull’s activations in China.
Our work combined content production, media strategy, and event coverage, creating a seamless integration of Red Bull China’s presence in both motorsport and broader sporting communities.